Diesel & Heavy Duty Shop Marketing That Keeps Your Bays Full

Looking to grow your diesel or heavy duty repair shop? Tiered of generic marketing that doesn’t work for you? If that’s you, you’re in the right place. We’re a marketing agency focused on your industry and our #1 goal is to make the phone ring off the hook consistently all year long!

Let's Talk

It's super simple. Fill in the form and we'll get back to you ASAP.

Shop Name

What do you need most?

Your Name

Phone

Four Steps To A Busier Shop

From the first call to a full schedule, here is exactly what working with us looks like.

Free Intro Call

Tell us about your shop, your bays and the work you want more of.

Custom Game Plan

We audit your site, Google listing and ads, then map the fastest path to calls.

Launch & Track

Your website, SEO and ads go live with every call and form tracked.

Scale What Works

We double down on what books jobs and cut what does not.

Proof That The Phone Rings

No vanity metrics. Just leads, cost per lead and the revenue that came in the door.

Month 1 Results

One Month. Real Numbers.

Leads In Month 1

$55

Cost Per Lead

$31K+

Client Revenue

Results from one client in their first month. Every shop and market is different, and we will tell you straight what to expect on your intro call.

“The digital marketing industry is full of people who can talk a good game, but it’s rare to find someone like Fresh Coat who can actually deliver results!”

Gerry, Owner, Repair ABQ

Fresh Coat Marketing client

Shops We Have Helped Grow

See our recent client wins below!

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Advanced Diesel Performance

205%

Increase in calls

535%

Increase In Traffic

315%

Increase In Keywords Ranked

We created a website for Advanced Diesel Performance helped them land a 205% increase in jobs from the website and marketing we did for them.

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Reyes Diesel Parts & Service

146%

increase in yearly revenue

235%

Increase in online traffic

87%

increase in calls

We helped Gomez Diesel Service triple their website traffic and land 146% increase in leads from Google.

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New Mexico Diesel Power Inc.

156%

Increase in keywords ranked

121%

increase in calls

67%

Increase in revenue

We built the website for New Mexico Diesel Power Inc and did ad marketing for them on Google that landed them consistent jobs year round.

What Our Clients Say

Real Google reviews from the owners we work with.

Marketing That Delivers Good Paying Jobs For Diesel & Heavy Duty Repair Shops

Three services, one goal: more trucks in your bays. Use one or stack all three.

Diesel Shop Website

Fast, mobile-first websites built to turn searches into booked repairs, with click-to-call, quote forms and a page for every job you want more of.

SEO & Google Business Profile Optimization

Show up in the map pack when a fleet manager searches “diesel repair near me.” We tune your Google Business Profile, service pages and reviews.

Diesel & Heavy Duty Shop Google Ads

Google Search ads and Local Services Ads that put your shop at the top today, with every call tracked so you know what each lead costs.

Why Diesel Shops Choose Fresh Coat

Generic agencies treat a diesel shop like a dentist’s office. We build around how your customers actually buy: a breakdown, a fleet that needs uptime, a truck owner who wants it done right the first time.

Diesel-Only Focus

We learn your world: heavy-duty, fleet, light-duty diesel pickups and mobile service.

59% Increase In Call Tracked

Call tracking and form tracking on every campaign, so leads are never a guess.

Month-To-Month

No long-term contracts. We earn your business every month.

3x Return On Investment

Leads, calls and cost per lead in a report you can read in two minutes.

Founder

Fresh Coat Marketing

Meet Nate, The Marketer Behind Fresh Coat Marketing

I’m Nate Rodriguez, founder of Fresh Coat Marketing, an agency that helps diesel and heavy duty repair hops get more calls from online marketing.

Diesel shop owners kept telling me the same story: great techs, real skill, and bays that sit empty because nobody can find them online. Fresh Coat Marketing takes the same playbook that fills contractors’ calendars and tunes it for diesel repair: websites, local SEO and Google Ads that bring in the work you want.

We’re based in New Mexico and work with diesel shops across the country, month-to-month, with no long-term contracts.

Questions Diesel Shop Owners Ask

How much does diesel shop marketing cost?

It depends on your market and which services you need. Ad budgets in a big metro look different than in a small town. On your free intro call we look at your shop and goals, then give you a clear monthly number with no long-term contract.

Do I have to sign a long-term contract?

No. Every plan is month-to-month. If we are not bringing in work, you are free to walk.

Do you guarantee results?

Yes, our work is backed by a guarantee. We walk you through exactly how it works on your free intro call, before you spend a dollar.

Do you only work with diesel shops?

Our diesel program is built for heavy-duty and fleet repair, light-duty diesel pickups, and mobile diesel mechanics. Fresh Coat Marketing also works with painting companies and other home service contractors.

How fast will my phone start ringing?

Google Ads and Local Services Ads can start producing calls soon after they go live. SEO and your Google Business Profile build over a few months and keep paying off long after.

Can you work with my existing website?

Yes. If your site is solid we tune it for calls and tracking. If it is slow or hard to use on a phone, we rebuild it.

What areas do you serve?

Diesel shops anywhere in the United States. We are based in New Mexico and work remotely with shops nationwide.

What happens on the free intro call?

We look at your website, Google listing and any ads you are running, show you where calls are slipping away, and lay out a plan. No pressure, no obligation.

Ready To Grow?

Tell us about your shop. Nate will look at your website, Google listing and ads, then show you where calls are slipping away and what it would take to fill your bays.

Let's Talk

It's super simple. Fill in the form and we'll get back to you ASAP.

What's Your Shop Name

What do you need most?

Your Name

Phone